IFA’s Diversity Institute would like to introduce you to Fern Carty Dawkins, a multi-unit Smoothie King franchisee. She discusses her transition to franchising, mentorship and work-life balance in this exclusive Franchising World Q&A.
By Miriam L. Brewer, CFE
What led you to franchising?
Multinational companies are seeking alternatives to foreign direct investment to improve access to other world markets. Survey finds two-fifths interested in Brazil, India and China expansion.
IFA is bringing a series of improvements and innovations to its international trade missions, creating exclusive opportunities for members to explore new markets, identify top prospects and benefit from first-rate expertise.
When Michael Seid, CFE, and Joyce Mazero asked me to write the Foreword for Franchise Management For Dummies, I jumped at the opportunity. Released in May, the book is a follow up to Franchising For Dummies, which Michael Seid co-authored with the late Dave Thomas, founder of Wendy’s.
Build systems that can evolve and respond to new challenges and needs.
If you’re thinking about attending an IFA event, attend it. You never know what you might learn ... and you might meet someone that has an impact on more than just your career.
(Part of the Inside Scoop series from IFA Insider)
By Scott Breault
Goodbye 1-800, Hello Social Media: The new face of reputation management.
By Andie Biederman
Critical issues are facing the franchise industry today. The time to act is now!
By Ryan Cunningham