International Franchising: A Practitioner's Guide

 

International Franchising Book July2010

International Franchising: A Practitioner's Guide

This major new title, produced in conjunction with the International Bar Association, is a concise, practical guide by leading practitioners for all those involved in planning and operating an international franchise programme, from in-house counsel to managing directors to those in private practice.  The book is divided in two parts: the first part provides general information on preparing for international franchising and the second part applies know-how and industry experience to the most popular franchise industries such as hospitality, internet and technology, services and retail.

The book features contributions from Plave Koch, DLA Piper, Davis Wright Tremain, Faegre & Bensen, Hilton Worldwide, Osler, Hoskin & Harcourt, Coverall, Edwards Global Services, The Franchising Centre and Gray Plant Mooty, among many other recognised experts in the field.

IFA member price: £110.50; Non-member price: £130. Simply enter the code IFAIFP on the checkout page of the website to obtain your discount.

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