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BIGGER Burgers

Hardee’s® is one of America’s premier burger brands and is Home of the Thickburger ®.  Founded in 1961 by Wilbur Hardee, Hardee’s® operates or franchises over 2,129 quick service restaurants in the U.S. States and 12 countries.  Hardee’s® menus are designed to give fast food customers what they want: bigger, better burgers. Our innovative menu strategy is focused on developing premium, sit-down restaurant-quality menu items that offer the convenience and value of fast food. Hardee’s® features 100% Black Angus beef burgers – the Thickburger® line – which are deliciously complemented by our line of Hand-Scooped Ice Cream Shakes & Malts™.  Along with our premium burgers and shakes, the menu also includes Hand-Breaded Chicken Tenders™, Made From Scratch Biscuits™ and craveable desserts.

BOLDER Brand

At Hardee’s® our marketing strategy has always been as focused as our business strategy, resulting in one of the strongest and most recognized banners in the industry. We have built an edgy, irreverent brand that resonates with our aspirational target audience of young, hungry guys who represent the most frequent quick-service restaurant users. Ads for Hardee’s® are designed to be seen and remembered, with cutting-edge commercials that are humorous and provocative.

BETTER Franchise

With more than 3,600 franchised and company-owned restaurants* in 44 states and 36 foreign countries and territories, franchise growth is the future of CKE Restaurants Holdings, Inc. We are dedicated to helping Franchisees build growing restaurant operations that are sustainable for the long term. To this end, the strategy and core positioning of both our banners, Carl’s Jr.® and Hardee’s®, are oriented to building top-line sales that support franchise profitability via premium product strategy, strong restaurant fundamentals and cutting-edge advertising. With best-in-class menus, innovative systems and outstanding brand recognition, we are poised for sustained growth around the world.

*Total restaurant count for Carl’s Jr.® and Hardee’s®. As of Period 13, FY 2016.

To learn more about the Hardee’s® franchise opportunities, call 866.253.7655 or go to hardeesfranchising.com

Business Established: 1961
Franchising Since: 1961
Franchised Units: 1696
Company Owned Units: 118
Start-up Cost: $300,000
Total Investment: $1,339,500 to $1,840,000
Veteran Hired Since 2011: N/A
Veteran Owned Units: N/A
Related Categories
Food: Restaurants

Vetfran Incentives

Hardees offers qualified veterans 50% off the franchise fee.