This year's programming will expand beyond just marketing and technology, and will focus on three tracks and what innovations are happening in those fields. The three focus areas are:
The track each breakout session falls under will be easily identified by a color coding system in the agenda below, and on the conference's final program. Sessions under the Franchise Operations track will be listed in Dark Blue, sessions under the Franchise Development track will be listed in Light Blue and sessions under the Marketing track will be listed in Gray.
FranTech: Franchise Innovation Conference is for more than just marketing and technology professionals - it is for anyone looking to learn about new and innovative ways to streamline their business and grow their sales and customer base.
You can earn a total of 300 Education Credits towards the completion of the Certified Franchise Executive (CFE) accreditation by attending.
Join fellow FranTech attendees for an evening of networking in a casual setting the evening prior to the start of the conference. Location to be announced.
Discover cutting-edge tools and see hands on demonstrations in The Lab. Network with other attendees and see what the latest our technology experts have to offer to help increase your franchise system’s productivity, brand awareness and customer engagement, generate qualified leads and streamline operations overall.
We live in a culture of change. Most brands are overwhelmed by the massive shifts that they have to make to their business models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several new (and dramatic) realities that will force businesses to rethink many of their commonly held beliefs about what works in business today, and what the future may look like. Still worried about websites over mobile applications? Still struggling with content marketing and social media? There’s something happening - here and now - that pushes beyond this. Digital visionary and president of Mirum, Mitch Joel, looks into the near-future and what it means for business today.
Speakers: Marina O'Rourke, Senior Director Franchise Operations, IT, ServiceMaster Company; George Labelle, IPC Chief Information Officer, Subway
FRANCHISE DEVELOPMENT TRACK
Sales focused Development Officers deliver best practices using the top performing social media platforms – Facebook, YouTube, Linkedin, Twitter, Instagram and others.
Moderator: Jack Monson, Director, Digital Strategy, Qiigo, Inc.
Speaker: Chad Sajovic, Marketing Director, Moran Family of Brands
Retention of customers is everyone’s business and it has a major effect on a company’s profitability. Why it’s easier to sell a product to an existing customer than a new prospect. Top five tips for retention and how to leverage your CRM to:
Speakers: Steve Cody, CEO, The Better Software Company; Larisa Walega, CFE, Director, Marketing, Ziebart International Corporation; Jodi Boyce, VP, Marketing, Teriyaki Madness
The FranTech Awards will recognize best in class marketing campaigns that leverage technology platforms to create innovative programs that have helped franchise companies enhance their brands and increase franchise sales. Likewise, innovation in the franchise industry will be celebrated with its own category – measuring how tech-driven solutions in franchising are creating enormous value for franchise brands.
Nominations will be accepted through July 28. For more information and to submit a nomination, please click here!
Moderator: Faraz Iqbal, Vice President, Technology Solutions & Delivery, Naranga
Speakers: Mark Sweetnam, Director, Branding & Technology, Fish Window Cleaning Services, Inc.; Chelsea Sauder Kapka, Vice President, SafeWay Driving Franchise, LLC
FRANCHISE DEVELOPMENT TRACK
Tech savvy franchise sales executives share ways to use technology in the sales process to more find the right franchisee, faster.
Focus on the data and take a deep dive into loyalty programs. How loyalty programs can help with finding new store locations, what marketing programs are driving sales, identifying who your customer really is, spending patterns etc.
Moderator: Tom Epstein, CFE, CEO, Franchise Payments Network
Speakers: Reid Bechtle, CEO, ZIPS Franchising LLC; Mike Rotondo, CFE, CEO, Tropical Smoothie Cafe
Jeff and Tony will trek through the information technology landscape of a franchise organization and share technology lessons learned, offer solutions, and discuss today’s opportunities for franchisors. You will also learn:
Let’s take a step back and look at what our employees, our franchisees, and our customers expect from our technology platforms, and how we can meet those expectations in this time of accelerated innovation, industry disruption, and unprecedented rates of change.
Speakers: Jeffrey Dudan, CEO, AdvantaClean Systems, Inc.; Tony Hopp, CTO, AdvantaClean Systems, Inc.
Moderator: Keith Gerson, CFE, President & Chief Client Advocate, FranConnect
Speakers: James Mowry, President, Fetch! Pet Care, Inc.; Bryon Stephens, President & CDO, Marco’s Pizza
FRANCHISE DEVELOPMENT TRACK
One brand will share their success in franchise development focusing on:
Speakers: Kelly Crompvoets, Vice President, Marketing, Home Franchise Concepts, Inc; Jonathan Thiessen, Vice President, Franchise Licensing, Home Franchise Concepts, Inc.
Explore the channels to effectively reach customers outside the store to keep them engaged and drive traffic to locations. Speakers will share their digital media strategies including mobile friendly ordering, aesthetically appealing websites, mobile apps and other changes they’ve made to improve their experience outside the stores, plus tools to personalize the message to consumers on various platforms.
Speakers: Sarah Broadwater, Director, Marketing, Winmark Corporation; Jeremy LaDuque, CFE, Franchisee, Sport Clips, Inc.
Join our Panel of IT Innovators for a conference wrap up session focused on three companies and where they are now with their technology and what they are planning for 3-5 years out.
Panelist: Chuck Lennon, President, TeamLogic IT
FranTech 2017 will take place at The Westin San Diego in San Diego, CA. Our room rate for a standard room is $239 per night, and includes airport shuttle service, complimentary internet access in guestroom and automatic upgrade to a Deluxe Bay View Room. You may reserve your hotel room via phone by calling 619-239-4500 and referencing the International Franchise Association, or online by visiting the below link. The deadline for making a reservation is September 27, 2017 (or when the IFA room block is filled, whichever is first). Once the room block is sold out, reservations will be accepted on a space availability basis at the group rate.