Franchising 101

“How to be in business for yourself not by yourself”  

 An Introduction to Franchising 

• What is a franchise?  
• What are common franchise terms?  
• What are the alternatives to franchising?  
• What are the advantages and disadvantages
  of owning a franchise?  
• What are the legal issues in franchising? 

Beginning Your Search 

• What are your options when you begin your business?  
• How do you investigate your options?  
• How do you investigate a franchise? 
• What are your criteria for selecting a franchise? 

Navigating the Paper Trail 

• What are the key subjects in the franchise agreement? 
• What information is found in the Disclosure Document (FDD)?  
• What are the key items in the Disclosure Document (FDD)?  
• What do you have to know about financial statements?  
• Where can I get help? 
   

Evaluating a Franchise-Interviewing Both Sides 

• What should I ask the franchisor? 
• What should I ask the franchisees?  
• What questions should I ask myself before buying a franchise? 
• What are the keys to franchise success?