IFA SmartBrief is the premier source of franchise-industry news coming straight to your inbox every Monday, Wednesday and Friday. Franchisor senior executives, decision makers, franchisees and other individuals interested in franchising read IFA SmartBrief on a regular basis.   

IFA SmartBrief delivers the news our readers need to stay successful and, in doing so, offers advertisers an ideal vehicle to reach tens of thousands of readers each week.  

IFA SmartBrief has quickly become a destination for business-to-business advertising because our readers anticipate our e-mail news service each week.  Advertising in SmartBrief provides your company with exceptional market exposure:   

1. Because SmartBrief is an e-mail service, we deliver your message straight to the desktops of our readers.  
2. We limit the number of advertisers in each issue to guarantee you a marquee position.   
3. We’ve created unique ad formats designed specifically for business-to-business advertising.  

Advertising in SmartBrief Delivers Results  

1. We quantify your campaign results by providing unparalleled campaign reports. Your reports will include the total clickthroughs to your website, as well as the companies and titles of executives who clicked through.   
2. In 2011, 90% of our clients renewed their SmartBrief ad campaigns.  

Call or email your regional advertising manager today and see how we can build a customized campaign tailored to your needs and budget.  

Working for you,  

Gregory M. Cook  

Director, Advertising and Media Solutions  

International Franchise Association  

Representatives: