March 2009 Franchising World

Hunkered down waiting out the recession?

Not a good strategy, especially when many franchise systems are looking to international markets to ignite growth and meet future development projections, writes CKE Restaurants’ Vice Pres. of Global Development Ned Lyerly in the March issue of Franchising World . How can your company get started on an international effort? How should you focus your expansion? Answers to these questions and more can be found in this issues’ cover stories, “Going Global to Achieve Market Expansion.”

March’s Franchising World also includes more advice from industry experts in Part Three of the Special Report series “Succeeding in Challenging Times.” Bankers One Capital Pres. Reginald Heard, for example, shares ways to navigate access to capital in “There is an Upside to Down Credit Markets.”

Now that Congress and President Obama’s Administration have settled in, there’s plenty of opportunity to make sure the messages of franchising are heard not only in Washington, D.C., but back home among the newly-elected senators and representatives, many of whom are profiled in this month’s edition by IFA’s Government Relations team.

And don’t miss the always interesting and valuable FW Focus items such as Pear Sperling Eggan & Daniels’ Paul Fransway’s article “Should Franchisors Educate Franchisees on Immigration Laws?”

As always, it’s interesting to learn who’s moving where, who’s acquiring whom, and other industry tidbits that can be found in the magazine’s “People” and “News Briefs” section.

It’s all available at the link below which takes you direct to a complete digital version of the magazine. Digital or good, old-fashioned paper and ink, Franchising World provides the news you need to succeed.

Click on the magazine cover to view the digital version of the March 2009 Franchising World.